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DGAP-PVR: adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

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DGAP Voting Rights Announcement: adidas AG
adidas AG: Release according to Article 40, Section 1 of the WpHG [the
German Securities Trading Act] with the objective of Europe-wide
distribution
2019-12-05 / 15:00
Dissemination of a Voting Rights Announcement transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

*Notification of Major Holdings*

*1. Details of issuer*
+++
|Name: |adidas AG |
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|Street: |Adi-Dassler-Straße 1|
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|Postal code: |91074 |
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|City: |Herzogenaurach |
| |Germany |
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|Legal Entity Identifier (LEI):|549300JSX0Z4CW0V5023 |
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*2. Reason for notification*
+-++
|X|Acquisition/disposal of shares with voting rights |
+-++
| |Acquisition/disposal of instruments |
+-++
| |Change of breakdown of voting rights |
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|X|Other reason: |
| |Voluntary group notification with triggered threshold on |
| |subsidiary level |
+-++
*3. Details of person subject to the notification obligation*
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|Legal entity: FMR LLC |
|City of registered office, country: Wilmington, Delaware, |
|United States of America (USA) |
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*4. Names of shareholder(s)*
holding directly 3% or more voting rights, if different from 3.

++
||
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*5. Date on which threshold was crossed or reached:*
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|27 Nov 2019|
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*6. Total positions*
++++++
| |% of voting| % of| Total of| Total number|
| | rights| voting| both in %| of voting|
| |attached to| rights| (7.a. +| rights|
| | shares| through| 7.b.)| pursuant to|
| | (total of|instrument| | Sec. 41 WpHG|
| | 7.a.)| s| | |
| | | (total of| | |
| | | 7.b.1 +| | |
| | | 7.b.2)| | |
++++++
|New | 5.14 %| 0.00 %| 5.14 %| 200416186|
++++++
|Previous | 5.31 %| 0.00 %| 5.31 %| /|
|notification | | | | |
++++++
*7. Details on total positions*
*a. Voting rights attached to shares (Sec. 33, 34 WpHG)*
++++++
|ISIN | Absolute | In % |
++++++
| | Direct| Indirect| Direct| Indirect|
| | (Sec. 33| (Sec. 34| (Sec. 33| (Sec. 34|
| | WpHG)| WpHG)| WpHG)| WpHG)|
++++++
|DE000A1EWWW0| | 10,306,397| %| 5.14 %|
++++++
|*Total* | 10,306,397 | 5.14 % |
++++++
*b.1. Instruments according to Sec. 38 (1) no. 1 WpHG*
++++++
|Type of |Expiration or |Exercise or | Voting| Voting|
|instrumen|maturity date |conversion | rights|rights in %|
|t | |period | absolute| |
++++++
| | | | | %|
++++++
| | |*Total* | | %|
++++++
*b.2. Instruments according to Sec. 38 (1) no. 2 WpHG*
+++++++
|Type of|Expiration |Exercise or|Cash or | Voting| Voting|
|instrum|or maturity |conversion |physical | rights|rights in|
|ent |date |period |settlemen| absolute| %|
| | | |t | | |
+++++++
| | | | | | %|
+++++++
| | | |*Total* | | %|
+++++++
*8. Information in relation to the person subject to the notification
obligation*

+-++
| |Person subject to the notification obligation is not |
| |controlled nor does it control any other undertaking(s) that|
| |directly or indirectly hold(s) an interest in the |
| |(underlying) issuer (1.). |
+-++
|X|Full chain of controlled undertakings starting with the |
| |ultimate controlling natural person or legal entity: |
+-++

+++++
|Name | % of voting|% of voting| Total of both|
| | rights (if at| rights|(if at least 5%|
| | least 3% or| through| or more)|
| | more)|instruments| |
| | | (if at| |
| | |least 5% or| |
| | | more)| |
+++++
|FMR LLC | %| %| %|
+++++
|FIAM Holdings LLC. | %| %| %|
+++++
|FIAM LLC | %| %| %|
+++++
| | | | |
+++++
|FMR LLC | %| %| %|
+++++
|FIAM Holdings LLC. | %| %| %|
+++++
|Fidelity | %| %| %|
|Institutional Asset| | | |
|Management Trust | | | |
|Company | | | |
+++++
| | | | |
+++++
|FMR LLC | %| %| %|
+++++
|Fidelity Management| 4.99 %| %| %|
|& Research Company | | | |
+++++
| | | | |
+++++
|FMR LLC | %| %| %|
+++++
|Fidelity Advisory | %| %| %|
|Holdings LLC | | | |
+++++
|Strategic Advisers | %| %| %|
|LLC | | | |
+++++
*9. In case of proxy voting according to Sec. 34 para. 3 WpHG*
(only in case of attribution of voting rights in accordance with Sec. 34
para. 1 sent. 1 No. 6 WpHG)

Date of general meeting:
Holding total positions after general meeting (6.) after annual general
meeting:

++++
| Proportion of voting| Proportion of|Total of both|
| rights| instruments| |
++++
| %| %| %|
++++
*10. Other explanatory remarks:*

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||
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Date

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|03 Dec 2019|
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2019-12-05 The DGAP Distribution Services include Regulatory Announcements,

(MORE TO FOLLOW) Dow Jones Newswires

December 05, 2019 09:00 ET ( 14:00 GMT)
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