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EQS-Adhoc: ASMALLWORLD AG launches personalised luxury travel curation service «ASMALLWORLD Private»

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EQS Group-Ad-hoc: ASMALLWORLD AG / Key word(s): Product Launch
ASMALLWORLD AG launches personalised luxury travel curation service

03-Dec-2019 / 20:00 CET/CEST
Release of an ad hoc announcement pursuant to Art. 53 KR
The issuer is solely responsible for the content of this announcement.

*Press release*

*ASMALLWORLD AG (SWX:ASWN) launches personalised luxury travel curation
service «ASMALLWORLD Private»*

Zurich, 03.12.2019 - ASMALLWORLD AG (SWX: ASWN) today announced the launch
of its personalised luxury travel curation service under the name
«ASMALLWORLD Private». The high-end travel service, provided by a team of
expert travel designers, will offer bespoke travel arrangements to
ASMALLWORLD members, as well as non-members. The expansion of ASMALLWORLD's
travel services aims to capture a meaningful share of its members' CHF 1.1B
of hotel spend and is expected to contribute significantly to the company's
revenue and profitability growth going forward.

ASMALLWORLD today announced that it has launched its high-end travel agency
under the name 'ASMALLWORLD Private.' The new service offers personalised
luxury travel curation service, provided by a team of expert travel
designers who will carefully curate the ultimate travel experience for each
customer, based on their individual needs and preferences.

ASMALLWORLD Private was founded based on the belief that great travel
experiences are created through passion, knowledge and an unwavering focus
on detail. Based on this philosophy, the service is focused on delivering a
high-end travel experience tailored to individual needs. The offering
primarily focuses on leisure travel and covers all destinations and holiday
types, including beach vacations, skiing trips, luxury and expedition
cruises, safaris and honeymoons.

ASMALLWORLD Private is managed out of London, where most of ASMALLWORLD's
travel team is based, and leverages the established business relationships
from LuxuryBARED, a travel agency which was acquired by ASMALLWORLD in
February this year.

As a proud member of Virtuoso, Hilton Impresario, Hyatt Privé, the Peninsula
Pen Club and the Leading Hotels of the World Vita, ASMALLWORLD Private
offers customers many additional travel benefits like room upgrades, early
check-ins, late-checkouts, daily breakfast for two and consumption vouchers
worth USD 100 per stay.

*Fully integrated into ASMALLWORLD but open to non-members as well*

ASMALLWORLD Private is fully integrated into the ASMALLWORLD platform and
can be accessed via the ASMALLWORLD app and website so members can easily
get in contact with the ASMALLWORLD Private team and book their next
journey. At the same time, the service is also available for non-members who
can access the site via www.asmallworldprivate.com [1] or the public section
of the ASMALLWORLD app.

The personalised travel curation service comes at no extra cost and is
offered to members and non-members for journeys starting at EUR 5'000.

*ASMALLWORLD members with significant travel spend of CHF 1.1B per year*

Based on a representative study which was conducted earlier this year,
ASMALLWORLD estimates that its members have a combined spend of CHF 1.1B on
hotel nights each year. Members undertake an average of 21 leisure trips per
year and spend CHF 680M on leisure trips alone, which the offering of
ASMALLWORLD Private service targets. While the competition in the travel
space is high, the company is confident that ASMALLWORLD Private has a
compelling offer, leverages the ASMALLWORLD brand and offers its members a
convenient, high-quality service which will allow it to capture a meaningful
portion of its members' travel spend over time.

*New travel offering will drive service revenue growth going forward*

ASMALLWORLD will further expand its travel offering in early 2020, when it
plans to go live with its own hotel booking engine, named the ASMALLWORLD
Collection. This new hotel booking platform, based on the technology of
LuxuryBARED, which was acquired in February, is currently in development and
will be fully integrated into the ASMALLWORLD platform, offering a curated,
hand-picked selection of the world's most admired hotels.

At launch, 720 hotels will be bookable directly online from the ASMALLWORLD
app and website, and customers can chose between the lowest price and the
ASMALLWORLD Preferred Rate which comes with additional benefits like room
upgrades, early check-ins, late-checkouts, daily breakfast for two and USD
100 consumption vouchers during the stay. The ASMALLWORLD Collection will be
available to members and non-members as well.

Both new travel services, ASMALLWORLD Private and the ASMALLWORLD
Collection, are expected to significantly contribute to company's revenue
and profitability growth going forward.

This press release and further information can be found at
www.asmallworldag.com [2].


Jan Luescher, CEO
Bellerivestrasse 241
CH-8008 Zurich


ASMALLWORLD is the world's leading travel & lifestyle community, focusing on
experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a
digital travel & lifestyle ecosystem which enables and inspires members to
make new connections, travel better, and experience more.

Members of the ASMALLWORLD social network connect through our app and
website, where they can meet other members, engage in online discussions,
receive travel and lifestyle inspiration, and enjoy a wealth of travel

Members also meet in person at over 1'000 global ASMALLWORLD events every
year, ranging from casual get-togethers in major cities around the world,
access to exclusive launches, shows, galas, soirees, exhibitions, major
global sporting events, and larger flagship weekend experiences hosted in
iconic destinations such as Saint-Tropez, Marbella, and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem are:

*First Class & More*, a subscription-based smart luxury travel service that
allows members to enjoy luxury travel at insider prices

*LuxuryBARED*, a luxury hotel booking platform offering a curated collection
of the world's best hotels and exclusive booking upgrades and privileges

*The World's Finest Clubs*, the world's leading nightlife concierge offers
its members VIP access to the most exclusive nightlife venues around the

*ASW Hospitality*, a hotel management company that operates and manages the
iconic North Island resort in the Seychelles

For more information, please visit:

www.asmallworldag.com [2]

www.asw.com [3]

www.first-class-and-more.de [4]

www.first-class-and-more.com [5]

www.finestclubs.com [6]

www.luxuryBARED.com [7]

www.asmallworldhospitality.com [8]

www.north-island.com [9]

End of ad hoc announcement
Language: English
Löwenstrasse 40
8001 Zürich
ISIN: CH0404880129
Valor: A2JE3W
Listed: Regulated Unofficial Market in Berlin, Dusseldorf, Frankfurt,
Stuttgart, Tradegate Exchange; SIX Swiss Exchange
EQS News ID: 927563

End of Announcement EQS Group News Service

927563 03-Dec-2019 CET/CEST

1: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=91fa9b526d45383d354cf87207e8d873&application_id=927563&site_id=vwd&application_name=news
2: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=4cf9d4eb1855c6f1e5a5b3aabe373d5c&application_id=927563&site_id=vwd&application_name=news
3: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=e6a10e156322000dd540ff95bfe99e35&application_id=927563&site_id=vwd&application_name=news
4: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=4d645afa0b681e9978a106a6907c929a&application_id=927563&site_id=vwd&application_name=news
5: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=740bbf10b72fae45eef437ee257d5560&application_id=927563&site_id=vwd&application_name=news
6: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=95c4cdf87db5aa01bafb1c5e14618d4d&application_id=927563&site_id=vwd&application_name=news
7: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=6bc3684b5d80bd396e223e50fcd13ac4&application_id=927563&site_id=vwd&application_name=news
8: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=f634291caf9b147c3b83c9cfadb302c0&application_id=927563&site_id=vwd&application_name=news
9: https://link.cockpit.eqs.com/cgi-bin/fncls.ssp?fn=redirect&url=54915639697972d1c72301d8b15775dc&application_id=927563&site_id=vwd&application_name=news

(END) Dow Jones Newswires

December 03, 2019 14:00 ET ( 19:00 GMT)

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