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Press Release: WISeKey $WKEY announces the first ever luxury NFT auction with a Jean-Claude Biver Hublot Big Bang "Standard" watch that has served Hublot as a reference for all the future Tourbillon parts and complicated watches

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Press Release: WISeKey $WKEY announces the first ever luxury NFT auction with a Jean-Claude Biver Hublot Big Bang "Standard" watch that has served Hublot as a reference for all the future Tourbillon parts and complicated watches

WISeKey $WKEY announces the first ever luxury NFT auction with a
Jean-Claude Biver Hublot Big Bang "Standard" watch that has served
Hublot as a reference for all the future Tourbillon parts and
complicated watches

Auction starts on March 31, 2021 at 4:00 pm CET

Visit OpenSea NFT MarketPlace at


Jean-Claude Biver and Carlos Moreira will launch the NFT auction and
will debate on the repercussions of NFT for the luxury watch industry
during a fireside chat:

Geneva, Switzerland March 29, 2021 WISeKey International Holding
Ltd (SIX: WIHN, NASDAQ: WKEY), a Swiss based cyber security, IoT, AI
platform company, today announced that it will auction the first ever
secure luxury NFT watch on March 31, 2021, using Open.Sea NFT

The NFT auction will feature the Hublot Big Bang "Standard" watch, which
has been with Jean-Claude Biver since the end of 2005, and has served
Hublot as a reference for all the future Tourbillon parts and
complicated watches. The design of this unique watch is expressed by
the absence of a real dial and the absence of color. In fact, it is the
movement, which, with its finish and functional design, replaces and
plays the role of the dial. The Hublot Bigger Bang has also served as a
reference for the so-called "skeleton" watches where the dial is the
movement or the mechanism. The watch features a "stealth" "mono colore"
style thanks to the micro-blasted black ceramic and the brushed /
polished finish of the constituent parts of the movement. This watch
has been with Jean- Claude for more than a quarter of a century.

"This watch has brought so much success and happiness. In conclusion
this is one of the most important watches of my amazing private
collection. A masterpiece that not only inspired me professionally but
also personally," said Jean-Claude Biver.

Jean-Claude Biver is a legend in the watch industry previously serving
as the chief executive officer of Hublot and TAG Heuer
. From 2014, he was the president of LVMH's watchmaking division until
his retirement in 2018, after 43 years in the industry. Mr. Biver was
also successful in rejuvenating the Blancpain and Omega brands, both
currently owned by Swatch Group. Mr. Biver is also known for production
of his own exclusive cheese.

Mr. Biver's leadership in the Swiss watch industry has been credited as
"single handedly saving the industry from the quartz movement." In 1980,
even prestigious Swiss watch brands had approximately 70% quartz
movements in their collection; since then, the Swiss watch industry has
staged a remarkable recovery, with 2008 exports valued at CHF17 billion.

Mr. Biver was also the originator of the first TAG Heuer's Connected
Swiss made watch which combines Android Wear functionalities with Swiss
watchmaking excellence. This timepiece is the ultimate embodiment of
TAG Heuer's in cooperation with technology behemoths Google and Intel to
develop a smartwatch that can compete with the new Apple Watch.

Mr. Biver and Mr. Moreira launched 12 years ago at BaselWorld, the first
digital certification of a luxury watch
https://www.youtube.com/watch?v=gIWx_Z6JdJA. They are now repeating this
technology breakthrough with the use of Digital Identification combined
with NFT to use the existing digital certificate of authenticity on the
Hublot watch and creating a Digital Twin with its corresponding NFT.

"I am delighted to join JC Biver again in demonstrating how latest
technologies can disrupt an entire industry such as the luxury watch
industry. WISeKey is launching this first ever luxury watch NFT auction
to demonstrate its technology and encourage luxury watch brands to start
using it to auction their high-end watches through WIS.Watch NFTs. Two
weeks ago, we launched WISe.Art, a digital certificate of authenticity,
a NFT for art pieces that will live forever on the blockchain, unchanged
and unchallengeable, as proof of the buyer's ownership. This
announcement generated strong interest from the luxury and art community,
" said Carlos Moreira.

WISeKey, was the first company in the world to use dual factor
authentication combined with blockchain technology to secure luxury
watches, currently protects over 2.5 million luxury watches. Since 2010,
WISeKey has collaborated with manufactures of luxury watches deploying
this unique technology to integrate semiconductors tags powered with its
VaultIC154 NFC secure element and provide brands with the ability of:

issuing a storage device comprising of a digital certificate of

checking, when required, the validity of the digital certificate of

modifying, when required, the status of validity of the digital
certificate of authenticity.

Dematerialization and creation of a Digital Twin with its corresponded
NFT: these tags, when placed on any product and tapped by an NFC phone,
securely authenticate, and track the product much like an embedded
ePassport and confirm the identity of the product on the blockchain
ledger. This technology has received a patent in the USA

About WISeKey

WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global
cybersecurity company currently deploying large scale digital identity
ecosystems for people and objects using Blockchain, AI and IoT
respecting the Human as the Fulcrum of the Internet. WISeKey
microprocessors secure the pervasive computing shaping today's Internet
of Everything. WISeKey IoT has an install base of over 1.5 billion
microchips in virtually all IoT sectors (connected cars, smart cities,
drones, agricultural sensors, anti-counterfeiting, smart lighting,
servers, computers, mobile phones, crypto tokens etc.). WISeKey is
uniquely positioned to be at the edge of IoT as our semiconductors
produce a huge amount of Big Data that, when analyzed with Artificial
Intelligence (AI), can help industrial applications to predict the
failure of their equipment before it happens.

Our technology is Trusted by the OISTE/WISeKey's Swiss based
cryptographic Root of Trust ("RoT") provides secure authentication and
identification, in both physical and virtual environments, for the
Internet of Things, Blockchain and Artificial Intelligence. The WISeKey
RoT serves as a common trust anchor to ensure the integrity of online
transactions among objects and between objects and people. For more
information, visit www.wisekey.com.

Press and investor contacts:

WISeKey International Holding Ltd

Company Contact: Carlos Moreira

Chairman & CEO

Tel: +41 22 594 3000


WISeKey Investor Relations (US)

Contact: Lena Cati

The Equity Group Inc.

Tel: +1 212 836-9611



This communication expressly or implicitly contains certain
forward-looking statements concerning WISeKey International Holding Ltd
and its business. Such statements involve certain known and unknown
risks, uncertainties, and other factors, which could cause the actual
results, financial condition, performance, or achievements of WISeKey
International Holding Ltd to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. WISeKey International Holding Ltd is
providing this communication as of this date and does not undertake to
update any forward-looking statements contained herein as a result of
new information, future events or otherwise.

This press release does not constitute an offer to sell, or a
solicitation of an offer to buy, any securities, and it does not
constitute an offering prospectus within the meaning of article 652a or
article 1156 of the Swiss Code of Obligations or a listing prospectus
within the meaning of the listing rules of the SIX Swiss Exchange.
Investors must rely on their own evaluation of WISeKey and its
securities, including the merits and risks involved. Nothing contained
herein is, or shall be relied on as, a promise or representation as to
the future performance of WISeKey.

(END) Dow Jones Newswires

March 29, 2021 01:00 ET ( 05:00 GMT)

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